Field research - opportunities

  • Sampling of stores

    • Atlanta, Bentonville, Boston, Chattanooga, Chicago, Detroit, Kansas City, Nashville, Portland, Toronto

  • Seldom staffed paint department

    • Nearly always needed to find employee to
      track down paint person (87 of 92 times)

  • Little knowledge about paint mixing and colors

    • "I don't know... I just push these buttons
      in this order"

    • "I try and avoid mixing paint"

    • "I really don't know what I'm doing"

  • Confusing software (X-Rite, Kilz, BYK-Gardner)

    • "I'm not sure what to do... it's just a pain"

    • "Nobody showed me how this works so I always look for someone else to do it"

    • "It's too technical for me"