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Field research - opportunities
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Sampling of stores
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Atlanta, Bentonville, Boston, Chattanooga, Chicago, Detroit, Kansas City, Nashville, Portland, Toronto
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Seldom staffed paint department
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Nearly always needed to find employee to
track down paint person (87 of 92 times)
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Little knowledge about paint mixing and colors
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"I don't know... I just push these buttons
in this order" -
"I try and avoid mixing paint"
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"I really don't know what I'm doing"
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Confusing software (X-Rite, Kilz, BYK-Gardner)
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"I'm not sure what to do... it's just a pain"
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"Nobody showed me how this works so I always look for someone else to do it"
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"It's too technical for me"
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1/9
colordesigner-plus_02
1/4



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