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Field research - opportunities

• Sampling of stores

  • Atlanta, Bentonville, Boston, Chattanooga, Chicago, Detroit, Kansas City, Nashville, Portland, Toronto
     

• Seldom staffed paint department

  • Nearly always needed to find employee to
    track down paint person (87 of 92 times)
     

• Little knowledge about paint mixing and colors

  • "I don't know... I just push these buttons
    in this order"

  • "I try and avoid mixing paint"

  • "I really don't know what I'm doing"
     

• Confusing software (X-Rite, Kilz, BYK-Gardner)

  • "I'm not sure what to do... it's just a pain"

  • "Nobody showed me how this works so I always look for someone else to do it"

  • "It's too technical for me"