Field research - opportunities

Sampling of stores

• Atlanta, Bentonville, Boston, Chattanooga, Chicago, Detroit, Kansas City, Nashville, Portland, Toronto
   

Seldom staffed paint department

• Nearly always needed to find employee to
  track down paint person (87 of 92 times)
   

Little knowledge about paint mixing and colors

• "I don't know... I just push these buttons
  in this order"

• "I try and avoid mixing paint"

• "I really don't know what I'm doing"
   

Confusing software (X-Rite, Kilz, BYK-Gardner)

• "I'm not sure what to do... it's just a pain"

• "Nobody showed me how this works so I always look for someone else to do it"

• "It's too technical for me"